Release Number: 06/13
HONOLULU, OAHU, HAWAII — Hawaii tourism professional Elizabeth Cambra, corporate director, pricing & revenue optimization for Outrigger® Hotels and Resorts, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) as one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” in the world.
The announcement was made at the organization’s annual Adrian Awards Reception and Gala at the New York Marriott Marquis on Monday, January 28, 2013.
“We owe a great deal to these professionals who consistently demonstrate ingenuity, diligence and a heightened knowledge of the industry throughout their work,” said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI.
Known as a strong motivator, Cambra was nominated by one of her industry peers, Mark Thompson, who commented, “Elizabeth is a leader in driving teams to really look at their results and processes so that their insight from data is clearer today than ever before. This clarity has led to increased revenues through stricter category management, and more concise internal marketing communications on driving revenue needs.”
Cambra has worked in the field of revenue and pricing for 16 years, including the last nine with Outrigger Hotels and Resorts.
A panel of senior industry executives selected Cambra based on her recent on-the-job performance achieving the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.
Over the years, Cambra has received various awards for her outstanding work, including being selected to participate in the Pacific Century Fellows Program, but nothing, she admits, of this magnitude. “I am honored to be recognized amongst the best of the best in the industry,” said Cambra, who attributes her success to working with an amazing organization such as Outrigger as well as a diverse background of properties, brands and geographic locations.
The HSMAI is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. It is an individual membership organization with more than 7,000 members worldwide.
Outrigger® Hotels and Resorts is a Hawaii-based hospitality company offering deluxe accommodations and superior service in some of the most desirable resort destinations in Hawaii, Guam, Fiji, Australia, Bali and Thailand. A family-owned company with more than 65 years of hospitality experience, Outrigger Hotels and Resorts is part of Outrigger® Enterprises Group, one of the largest and fastest growing privately-held leisure lodging and hospitality companies in the Asia-Pacific and Oceania regions, with ongoing expansion efforts throughout the area. Outrigger Enterprises Group runs a highly-successful, multi-branded line of hotels, condominiums and vacation resort properties, including Outrigger® Hotels and Resorts, OHANA® Hotels and Resorts, Embassy Suites®, Holiday Inn®, Best Western®, and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development 45 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Bali; Thailand; Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, and Asia. For on-line information, log on at
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