New Stores to Heat up Summer Shopping at Waikiki Beach Walk®

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Release Number: 25/13     

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New Retailer at Waikiki Beach Walk

WAIKIKI, HONOLULU, HAWAII — From hand-drawn fabric tote bags and brilliantly colored Aussie-inspired bikinis designed on the Gold Coast of Australia to one-of-a-kind Panama straw hats and funky beach and resort wear, the four newest merchants at Waikiki Beach Walk® are sure to cause a buzz among locals and visitors this summer.

The new additions to Waikiki’s thriving retail and entertainment complex, include three recently opened shops – 2Chillies (swimwear), MegunaKei (textile art) and Truffaux (hatmaker) – with Jams World (contemporary lifestyle wear) set to open in early June.

While these newcomers appeal to a broad customer base, they will truly resonate with those who appreciate hand-crafted, one-of-a-kind items, according to Conchita Malaqui, general manager of Waikiki Beach Walk. “As our visitor numbers grow, we expect these new specialty shops to really impact our island’s long-term economic recovery,” said Malaqui.

The lineup of new shops at Waikiki Beach Walk includes: 

2Chillies (226 Lewers Street, Suite 142; 808-922-9221;

This line of fun, vibrant-colored swimwear and apparel has become one of Australia’s largest home-grown fashion labels. Famous for its styling, fit, and exclusivity, 2Chillies cuts only 300 articles per size per print before retiring the fabric. Its new shop at Waikiki Beach Walk marks the first location outside of the Gold Coast of Australia. 

MegunaKei (226 Lewers Street, Suite 212; 808-922-1200;

Founded by two masters of textile design, all MegunaKei creations are hand-drawn and inspired by the extensive textile art culture in Asia, Europe and America. Hawaiian-motif tote bags and pouches, signature teddy bears, coin purses and aprons are among the unique items shoppers will find at this artsy boutique. 

Truffaux (227 Lewers Street, Suite 128; 808-921-8040;

Truffaux is the world renowned specialist in Panama hats, with shops in France, Australia and now, Hawaii. With famous fitting techniques, an extraordinary range of styles and the ability to custom shape hats to fit any customer, they are filling the world with beautiful art and helping to revive hats into everyday style and life.

Jams World (226 Lewers Street, Suite 203; 808-922-6040;

Jams World has been designing and manufacturing clothing in Honolulu, Hawaii for the young and young-at-heart since 1964. Well-known for its vibrant colors and carefree styling, the company has grown from manufacturing and selling Jams shorts and surfboards to a full line of fun and unique art driven apparel and accessories. The shop’s grand opening is scheduled for early summer 2013.

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