RELEASE NUMBER 114/16
HONOLULU, HAWAII – Following the success of their first collection of aloha shirts inspired by the Polynesian Voyaging Society (PVS), Outrigger Enterprises Group and Kahala Sportswear are expanding on their partnership to debut the latest line in their exclusive aloha shirt collection. The limited-edition collection includes a new print in four vibrant colors that feature the Outrigger and PVS logos, as well as celebrates traditional Polynesian wayfinding. The aloha shirts will be available in Kahala Sportswear retail locations, select Macy’s stores and online at Kahala.com starting Oct. 28.
“Outrigger’s partnership with Kahala to create the ‘World Crew’ collection is tailor-made to assist the Polynesian Voyaging Society as it continues on its historic journey around the globe,” said Bitsy Kelley, vice president of corporate relations for Outrigger Enterprises Group. “We are honored to be a sponsor of the Worldwide Voyage and we hope the community will join us in sustaining the Malama Honua movement by proudly wearing these limited-edition aloha shirts as we navigate toward a sustainable future for Hawaii and the world.”
Outrigger and Kahala will donate a portion of the proceeds from each shirt sold to the Polynesian Voyaging Society. A perfect gift that keeps on giving, the shirts are fashionable while supporting the mission of the Malama Honua Worldwide Voyage – to cultivate global stewardship and unity, setting the course for a sustainable future.
“This collaboration between Outrigger and Kahala Sportswear creatively honors the Polynesian Voyaging Society while supporting our goal to foster a culture of sustainability worldwide,” said Nainoa Thompson, president of the Polynesian Voyaging Society. “The ongoing engagement from our longtime sponsors, such as Outrigger, invigorates the crew and helps us build momentum toward homecoming in June 2017.”
“We received a tremendously positive response from the community to our first Polynesian Voyaging Society aloha shirt collection and we’re proud to further this exclusive partnership with Outrigger to help advance the mission of the Malama Honua Worldwide Voyage,” said Jason Zambuto, vice president of retail for Kahala Sportswear. “The new ‘World Crew’ collection pays homage to traditions that are uniquely part of the Hawaiian lifestyle and we are thrilled to have the opportunity to better our state and the world through our support for PVS.”
Since departing Hawaiian waters in May 2014, Hokulea has sailed more than 26,000 nautical miles and made stops in 14 countries and 70 ports, growing a global movement toward a more sustainable world. As a longtime supporter of the organization, Outrigger set sail on a strategic partnership with PVS in 2013, sponsoring the voyage with accommodations for the crew and educational opportunities and activities for the community to participate in at various properties in Fiji, Australia, Bali, Mauritius and other iconic destinations where Outrigger Resorts are located. In addition, Outrigger pledged to provide more than $500,000 worth of support through various fundraising efforts and cross marketing, including its O Ke Kai series hosted at the Outrigger Reef.