RELEASE NUMBER 05/17
HONOLULU, HAWAII – Outrigger Enterprises Group has appointed Karen Codilla corporate director, pricing, revenue systems and distribution and Czarina Lam director of revenue management for OHANA Waikiki East by Outrigger®, OHANA Waikiki Malia by Outrigger® and Holiday Inn Resort® Waikiki Beachcomber. Both roles focus on pricing and revenue to support the company’s goals and increase RevPar.
As corporate director, Codilla provides leadership, vision and direction in the development, execution and distribution of global pricing and revenue strategies, initiatives, tactics and procedures. In addition, she provides management oversight, leadership and strategic and tactical direction to support, develop, mentor and motivate the company’s global revenue teams.
Before Outrigger, Codilla was director of revenue and distribution and a member of the executive team at THE MODERN HONOLULU leading revenue optimization and distribution strategy. Prior, Codilla was senior market manager at Travelocity, responsible for Hawaii hotel and activity supplier sales, account management, pricing, distribution and online marketing strategy. Codilla has also been an instructor on distribution courses for the Executive Development Institute for Tourism (EDIT) program at the University of Hawaii and has held several positions in revenue optimization and e-commerce in the travel industry.
With an MBA from Golden Gate University in San Francisco, Codilla is a Certified Revenue Management Executive.
Lam’s role as director of revenue management for the OHANA Waikiki East by Outrigger® and OHANA Waikiki Malia by Outrigger® has been expanded to include the Holiday Inn Resort® Waikiki Beachcomber.
Lam oversees all sources of room revenue reservations and revenue operations ensuring efficient, user-friendly systems and processes while working closely with the sales and marketing team to improve market share, revenue growth and short- and long-term strategic initiatives.
Lam was at the Ala Moana Hotel as director of revenue management and reservations manager. Prior, she was front office manager at the Aston Waikiki Beach Tower; front desk manager/manager on duty at the Renaissance Ilikai Waikiki Hotel; and front office relief supervisor at the Hilton Hawaiian Village Beach Resort & Spa.
Fluent in Chinese and English, Lam holds a bachelor’s in Travel Industry Management and also marketing with a minor in economics from the University of Hawaii at Manoa. She is also a Certified Revenue Management Executive.