Outrigger Laguna Phuket Beach Resort Appoints Selina Chan as Director of Sales & Marketing

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Selina Chan

PHUKET, 13 December 2012 — Christoph Berger, General Manager, Outrigger Laguna Phuket Beach Resort, is pleased to announce the appointment of Selina Chan as Director of Sales & Marketing for the property, which is scheduled to open 15 March 2013, following a major renovation of the resort. Ms Chan, a Malaysian national, has a 27-year history in hospitality marketing and sales in Asia and Australia. Before joining Outrigger, she was Group Director of Sales & Marketing for the 1,332-room Mangrove Tree Resort in Sanya, Hainan, China.

She brings to Outrigger extensive senior experience with YTL Resorts (Malaysia), Travelocity, Zuji, Asia Web Direct, Reliancetravel.com, assorted hotel companies, and Air Vanuatu, where she was part of the start-up team. Ms Chan also has an in-depth knowledge of how search engines work and e-CRM strategies.

“Selina is very focused on digital marketing and has strong relationships with tour operators, travel agencies and DMCs,” said Berger. “Her leadership skills and extensive all-around sales and marketing experience will help us establish Outrigger Laguna Phuket Beach Resort as an iconic resort property in Thailand.”

Ms. Chan speaks English, Malaysian, Mandarin, Cantonese and Hokkien, as well as some Spanish and German.

Her core skills include inventory distribution, revenue management, eCRM, loyalty programmes, direct versus indirect online channel optimization, customer segmentation, feeder market maximization and SEO. She is adept at conceiving and implementing online marketing and social media strategies.

The Outrigger Laguna Phuket Beach Resort will be the second Outrigger property in Laguna Phuket, joining the Outrigger Laguna Phuket Resort and Villas, which it has managed since August 2009.

Ms Chan joined Outrigger, effective 15 November.


For editors: a high resolution image of Selina Chan and senor Outrigger management in Asia can be downloaded here.

About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging and hospitality companies in the Asia-Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with 65 years of hospitality experience, Outrigger runs a highly-successful, multi-branded line of hotels, condominiums and vacation resort properties, including Outrigger® Hotels and Resorts, OHANA® Hotels and Resorts, Embassy Suites®, Best Western®, and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development 45 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Bali; Thailand; Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, and Asia. For on-line information, log on at www.outriggerenterprisesgroup.com and www.outrigger.com.

Outrigger Laguna Phuket Beach Resort
Laguna Village 323 Moo 6
Srisoonthorn Road Cherngtalay
Thalang, Bangtao Bay
Phuket 83100
Tel: (+66) 76 318 230
Fax: (+66) 76 316 232
Email: dosm.phuketbeach@outrigger.co.th

Media Contact, Asia

Ken Scott
ScottAsia Communications
Mobile: (+66) 86 397 8814
Email: kens@scottasia.net

Anchalee Sriwongsa
ScottAsia Communications
Tel: (+66) 2 860 8227
Email: ann@scottasia.net

Nancy Daniels, APR, Director of PR, Corporate head office
Outrigger Enterprises Group
Phone: +1 808 921 6839
Email: nancy.daniels@outrigger.com

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