RELEASE NUMBER 10/16
PHUKET, THAILAND — Outrigger Resorts, the premier beachfront resort company, with its Hawaii headquarters and Asia-Pacific office in Phuket, has appointed Hills Balfour as its U.K. representative for sales, marketing and PR support. The partnership begins Feb. 1, 2016.
Hills Balfour Account Director, Andrea Hogg, will be the key person for U.K. sales and marketing on behalf of Outrigger Resorts supported by Executive Director Julian Mills and Account Manager Freya Boucher on U.K. market PR activities with Outrigger Resorts.
“The UK is a very important market for Outrigger, especially for our recently acquired properties in Phuket and Koh Samui, Thailand, the Maldives and Mauritius,” said Mark Simmons, vice president sales and marketing, Asia Pacific.
“With Hills Balfour’s extensive network of contacts and proven ability to leverage relationships, they will grow sales and marketing and show the U.K. trade that Outrigger Resorts is on a journey to become the premier beachfront resort brand in the world.”
Outrigger operates, or has under development, 40 properties with approximately 9,000 rooms in Hawaii, Guam, Fiji, Thailand, Mauritius, Maldives, Vietnam and Hainan Island, China.
Amanda Hills, CEO of Hills Balfour said, “We are thrilled to have been appointed by Outrigger Resorts to undertake their sales and marketing solutions for the U.K. market. With such a diverse and exciting property portfolio across such a variety of international destinations, we are confident that our results-oriented approach will take the brand from strength to strength.”
Simmons said that Outrigger is a values-based company that prides itself on providing exceptional hospitality and authentic cultural experiences, incorporating local traditions and customs into the guest experience at each of its properties.
Outrigger is a privately held company and has more than 68 years of family leadership.
Outrigger and Hills Balfour will work closely together at ITB Berlin where Outrigger Resorts has a corporate stand (215) in Asia Hall 26b.
Andrea Hogg can be reached at AndreaH@hillsbalfour.com for all Outrigger U.K. sales and marketing inquires, or at 020 7593 1700.
Editors may download images of Outrigger Resorts here