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Surf an Undiscovered Wave in the Heart of Waikiki at the 12th Annual Waikiki SPAM® Jam Festival

Release Number: 48/14

Spammy & SirCanALotWAIKIKI, HONOLULU, HAWAII– While surfers may say that secret surf spots are a thing of the past, there remains an undiscovered wave in the heart of Waikiki that even the most experienced surfers haven’t found yet – the Ride the SPAM® Wave by Outrigger Hotels and Resorts. As one of Waikiki SPAM® Jam’s co-founders and presenting sponsors, Outrigger Hotels and Resorts is proud to bring this interactive photo opportunity to life on Saturday, May 3, for Oahu residents and visitors to enjoy.

“This year, Outrigger wanted to bring two of Hawaii’s great passions together” said Bitsy Kelley, vice president-corporate communications of Outrigger Enterprise Group. “Hawaii is known as the birthplace of surfing, a sport I grew up with and love. We wanted to tie this together with another of our unique local loves… SPAM®. What better way to celebrate these two local favorites than with a fun, memorable photo backdrop for attendees to enjoy and commemorate their time at the Waikiki SPAM® Jam Festival.”

To bring the photo opportunity to this year’s festival, Outrigger Hotels and Resorts has paired up with MGA Architecture, a local provider of architectural services, design, planning and sustainable strategies. The firm has put their award-winning design expertise to use to bring a unique photo-taking experience to Waikiki SPAM® Jam 2014.

Outrigger Spam Jam Wave6 (3)Festival attendees can have their photo taken riding the wave, built from a whopping 1,028 cans of Hawaii’s favorite luncheon meat. The backdrop for the photo tent will be topped with a real surfboard, and SPAM®  Jammers can pose atop the wave and even meet Sir Can-A-Lot who will be hosting the tent again this year.

The 12th Annual Waikiki SPAM® Jam returns to Kalakaua Avenue on Saturday, May 3, from 4 to 10 p.m., offering an exciting lineup of local musical talent and hula dancers on the Outrigger Hotels and Resorts and Shops of Hawaii Stages. The anticipated 25,000 festival-goers also have the opportunity to purchase Hawaiian arts and crafts from local vendors, as well as SPAM® merchandise – from t-shirts, to shorts, to sport balls and slippers – from two merchandise booths. The main attraction, however, is indulging in the array of delicious SPAM®-inspired dishes in food tents hosted by popular Hawaii restaurant chefs, who will be serving up new takes on this classic Hawaii favorite.

Admission to the event is free, and all proceeds generated benefit the Hawaii Foodbank.

Attendees can donate non-perishable food items to the Hawaii Foodbank at various booths throughout the festival. The Hawaii Foodbank distributes food to 250 member agencies, as well as food banks on the Big Island, Maui and Kauai. Last year, SPAM® Jam Festival volunteers collected over 1,200 pounds of food and the event raised more than $20,000 for the SPAM® Jam Foundation.

For more information about the Waikiki SPAM® Jam, please visit www.spamjamhawaii.com.

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