Peter Gorla joined Outrigger Hospitality Group as Corporate Director Loyalty & Partnership Marketing

Gorla leads the implementation and optimization of the Outrigger DISCOVERY loyalty program (in partnership with Global Hotel Alliance) to increase cross-brand and repeat revenue; drive member enrollment and guest acquisition; and raise brand awareness. He will also develop strategies and implement tactics to maximize the value of our global partnerships and direct the development and optimization of the Outrigger Platinum Membership Program. Read the full article, HERE, in Dispatchist.