“This is not your parents’ Waikiki any more,” Outrigger’s Executive Vice President and Chief Marketing Officer Sean Dee said. “A lot of development has been purpose-built to attract millennials and a younger demographic. There’s strong retail offerings. It’s been a major investment across the board, and it has rejuvenated the room stock in Waikiki.”
Outrigger, which was purchased by KSL Capital Properties in 2016, is steadily moving forward with projects to rejuvenate its catalog, including along Kuhio Avenue. The company’s Waikiki plan calls for $200 million in investments over the next four years, including an upcoming renovation of the Ohana Malia. Later in 2020, the Outrigger Reef will be revitalized, including new suites, room renovations and a new restaurant.
Read more here in Travel Weekly.