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Outrigger Enterprises Group promotes Tom Wakita and Elizabeth Agustin, hires Bob Froio


WAIKIKI, HONOLULU, HAWAII – Outrigger Enterprises Group is pleased to announce two recent management appointments and a new addition to its sales team.

Tom Wakita
Tom Wakita

Tom Wakita is vice president sales and marketing, North America. In his new role, Wakita is responsible the development and execution of sales and marketing strategies and plans by market segment, including military, corporate, groups and leisure, to ensure maximum market share, revenue and occupancy growth in our Hawai‘i and Guam portfolios. He will also oversee the North America wholesale and field sales teams responsible for driving business to Outrigger’s Asia-Pacific properties, with an emphasis on the company’s Fiji, Maldives and Thailand resorts.

Most recently corporate director of programs and group sales, Wakita’s Outrigger career began in 1990. He has held various sales positions in the company, from sales manager to corporate director and area director of sales.

Bob Froio
Bob Froio

Bob Froio joins Outrigger as director of sales – North America. Working in collaboration with property and geographic sales and marketing teams, Froio will develop and execute effective central sales and marketing strategies and plans for wholesale, retail travel agents, consortia and groups within North America channels for all properties within the Outrigger Enterprises Group global portfolio. He will also manage North America independent contractors for the company.

Froio has been an influential leader in the aggressive expansions for LeisureLink, directing his former company’s global travel lodging distribution and wholesale travel model, including developing and launching products and new destinations. He has more than 31 years of experience with wholesale travel and the hospitality industry in both domestic and international destinations.

Ellie Agustin
Elizabeth “Ellie” Agustin

Elizabeth “Ellie” Agustin is director of sales and marketing for Outrigger affiliate properties, Airport Honolulu Hotel and Best Western® The Plaza Hotel. Agustin is responsible for the sales and marketing of both hotels in the consumer direct, online travel agent, group and wholesales markets.

Agustin was most recently business development manager in charge of generating retail sales from travel agents through the Outrigger Expert Agent program. In her 14 years with Outrigger, Agustin has also held several positions in hotel operations, including assistant hotel manager for the former OHANA Waikiki Surf and OHANA Waikiki Surf East hotels.