Outrigger Taps Top Talent in Sales and Marketing and Food and Beverage
RELEASE NUMBER 09|21
HONOLULU – Premier beach resort brand, Outrigger Hospitality Group, is pleased to announce the appointments of Brian Lynx as area director of sales and marketing, overseeing Outrigger Reef Waikiki Beach Resort, Outrigger Waikiki Beach Resort, Waikiki Beachcomber by Outrigger, Waikiki Malia by Outrigger and OHANA Waikiki East by Outrigger and Rey Baysa as executive chef at the Outrigger Reef Waikiki Beach Resort’s enhanced Kani Ka Pila Grille.
Lynx leads his team in developing and implementing sales and marketing strategies to maximize revenue market share and optimize profitability for all source markets. His immediate focus is on the relaunch Outrigger Reef Waikiki Beach Resort – the company’s flagship property that underwent an $80 million transformation and will again welcome guests at the end of this month.
Lynx comes from Grand Wailea on Maui where he was senior director of sales, strategy and innovation and prior, director of sales and marketing. On O‘ahu, Lynx was vice president of sales at the Hawai‘i Tourism Authority.
Lynx’s higher education was earned in England – a Bachelor of Arts in Hotel and Restaurant Management from Wakefield District College and an Associate of Arts from Leeds College of Music, an annex of Royal College of Music.
Baysa oversees the operations of Kani Ka Pila Grille at Outrigger Reef Waikiki Beach Resort. The casual resort restaurant will service the property with breakfast, lunch, dinner and room service. Enhanced with additional seating and furniture, Kani Ka Pila Grille will again soon host award-winning Hawaiian musicians nightly to an enlarged stage with new sound system. Additionally, Baysa will oversee the resort’s catering and the Voyager 47 Club Lounge.
Baysa was most recently executive chef at Hilton Waikiki Beach and prior, chef de cuisine at Kapolei Golf Club, while also assisting the Hawai‘i Convention Center with its culinary needs. He gleaned his food and beverage experience, including food production, purchasing, menu development, banquets and multi-restaurant operations, at Hard Rock Café Honolulu; Tommy Bahama Restaurant and Bar in California; Cal Hi Aspen, The Ritz-Carlton, Embassy Suites Resort, The Westin Maui and Inter-continental Hotel Wailea all on Maui; Hanalei Bay Resort & Suites on Kaua‘i and The Boca Raton Resort & Club in Florida.
Trained by chefs from Austria, Switzerland, Germany and France in the European-style of cooking during his apprenticeship with the Inter-continental Hotel Wailea Maui, Baysa enhanced his culinary knowledge in the cuisines of Hawai‘i and the Pacific Region over the years and is a Certified Chef de Cuisine through the American Culinary Federation.
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