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Outrigger VP Brent Shiratori Named 2022 HSMAI ‘Top 25’ Extraordinary Mind


Brent Shiratori

The Hospitality Sales & Marketing Association International (HSMAI) has selected Brent Shiratori – vice president, global brand group at Outrigger Hospitality Group as one of its “Top 25 Extraordinary Minds“ for 2022. This is the 20th year HSMAI has compiled the list, which annually recognizes exemplary achievement and leadership in the hospitality sales, marketing, revenue optimization, and distribution.

Shiratori will join an exclusive list when he is honored by HSMAI at a reception in Los Angeles on February 23, 2023.

“The ‘Top 25’ is our annual hot list that celebrates the sales, marketing, revenue optimization and distribution leaders and innovators in our industry,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “Throughout the pandemic and into the recovery, these extraordinary professionals have risen to each challenge and met unprecedented circumstances with creativity, strength, and ingenuity. These leaders are empowering recovery.”

The 2022 “Top 25” honorees were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation, cutting-edge sales or marketing campaigns, triumph in challenging situations, and/or sales efforts that resulted in dramatic gains.

Shiratori champions Outrigger’s brand strategy through creative development and content strategy for web, social, email and paid media, campaigns, communications programs, brand resources, including tools and systems, and oversight of the brand intranet environment and media asset management. A model of The Outrigger Way, he consistently goes above and beyond to elevate the guest experience, how the brand is expressed on property and the training of hosts to exemplify the company’s positioning as The Premier Beach Resort Company in the World.

“Brent is the epitome of a gracious and humble leader; he is beloved by his colleagues, a committed community steward and stands tall in the face of any challenge thrown his way,” said Sean Dee, EVP and chief commercial officer. “He is without question, an extraordinary mind and deserving of this national marketing recognition.”

“This recognition is humbling,” shared Shiratori. “I’m proud of our global brand team who are the best in their craft and work as a team to elevate our brand. I’m grateful to work with them.”

The “Top 25” will be honored in person at a reception at the JW Marriott LA Live in Los Angeles on February 23. The reception is being held in conjunction with the HSMAI Adrian Awards Celebration, which recognizes the winners of the largest and most prestigious competition in global travel marketing.

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Click HERE for a PDF of this news release.