OUTRIGGER Resorts & Hotels has renewed its partnership with the National Oceanic and Atmospheric Administration’s Office of National Marine Sanctuaries, underscoring its commitment to environmental, social and governance principles and its dedication to the preservation of ocean health, according to an announcement.
The brand alliance is designed to amplify outreach and educational programs focusing on marine conservation, aligning with OUTRIGGER’s environmental stewardship goals and its global Outrigger Zone conservation platform. “This initiative aims to enrich guest experiences while actively contributing to the protection and sustainability of oceanic ecosystems, fostering a wave of awareness about the vital role of marine ecosystems among guests, hosts, and community partners,” the announcement says.
OUTRIGGER will incorporate national marine sanctuaries’ educational tools and resources into its guest experiences across its properties, enhancing the understanding and appreciation of marine biodiversity. Kicking off this partnership, NOAA was represented at the 8th annual OUTRIGGER Zone Day at the Waikīkī Aquarium as part of its World Ocean Month celebration.
“This agreement with Outrigger enables us to reach a wider audience and make a meaningful impact on marine conservation and education,” said Kim Hum, superintendent of NOAA’s Hawaiian Islands Humpback Whale National Marine Sanctuary. “For example, our life-size inflatable whale, Kamakai, was a big hit at OUTRIGGER Kā‘anapali’s July 4 celebration. Their commitment to sustainability and expansive reach in key coastal locations provide an ideal platform to engage the public in conservation efforts – in Hawai‘i, Asia Pacific and beyond.”
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